Two men are recording a podcast in a studio. One is speaking into a microphone, while both are wearing headphones. Professional cameras and lighting equipment are set up around them. Brick wall and windows are in the background.

Strategic Story Telling

KCCPR helps businesses and nonprofits tell their stories effectively through traditional and digital media. We've worked with clients in retail, small business, healthcare, real estate, hospitality, entertainment, municipalities, and nonprofit organizations.

Our track record speaks for itself!

OUR APPROACH

Case Studies

Small Business gets BIG news brewing!

Whether it is launching a new restaurant, brewery, or small business, we deliver first-class (and even first-page) coverage to your target market.

For an architecture and interior design firm specializing in breweries to a soon-to-be-opened Detroit area brewery, KCCPR successfully built feature stories around the expertise and back stories. These stories successfully resonated with numerous Detroit area restaurant and food writers, as well as business journalists, landing feature stories in a large number of major publications, such as HOUR Magazine , The Detroit News, CRAIN'S Detroit Business, Dbusiness, podcasts and more.

Image and logo used with the permission of HOUR Detroit.

article in HOUR Magazine placed by Karen Couf Cohen Communications and PR for a client

A story placed on behalf of DesignTeam Plus and Stumblebum Brewery

A story in Metro Mode about the behind the scenes activity on the opening of a Farmington, Michigan brewery

Good Works Deserve Great Coverage!

Need to build your brand? Create exposure for your good work, business, or philanthropic pursuits?

A successful architecture and design firm wanted to up its game, create more visibility for its projects, and highlight its philanthropic initiatives. Using KCCPR's strategic approach to storytelling, the client's story was woven into the storylines of their clients – creating a two-pronged approach with maximum impact. In addition to front-page coverage in major media outlets, the firm received the all-important third-party validation and respect amongst its peers. Media placements include Detroit Free Press, CRAIN'S DETROIT BUSINESS, The Oakland Press, Metromode, The Detroit News, The Detroit Jewish News, podcasts, and other media outlets.

Image and logo used with the permission of Detroit Jewish News.

An article placed by Karen Couf Cohen PR on behalf of a client

Engaging the Community

A small non-profit business organization in a historic downtown struggled with limited exposure and no foot traffic to its retailers. KCCPR's approach to marketing, social media, and special events highlighted the unique downtown brand and brought the focus of large-scale events directly into the downtown. Since the summer of 2022, thousands of people have been introduced to the retail shops, sidewalk sales, and the historic downtown area's unique brand, resulting in increased visibility, real estate value improvements, and an impact on the business's bottom line. Photos used with permission by Main Street Franklin

Poster for a community event produced and designed by Karen Couf Cohen PR

Photograph of Dave Coulter, Oakland County Executive at an event produced by Karen Couf Cohen Public Relations

A family at an event in a community supported by Karen Couf Cohen PR

A photograph of a large crowd at an event produced by Karen Couf Cohen PR

flier and ad written to support a fundraising event by local merchants. Design and written by Karen Couf Cohen PR

Historic Village Gets Comms Makeover

A small municipality was decades behind in developing necessary communication channels for its constituents. In addition, various issues, such as water concerns and quality of life, were landing on the ballot for voter approval. KCCPR was instrumental in building a communication infrastructure, designing a newsletter, increasing the mailing list, writing and designing print collateral, and creating town hall meetings, videos, and voter education materials to communicate the issues clearly and efficiently.

Village of Franklin Water information graphic - designed and written by Karen Couf Cohen PR

Headlee Millage graphic explaining a millage increase to residents of a community designed and written by Karen Couf Cohen

Writing Samples

Check out my blogs

TESTIMONIALS

Karen Couf-Cohen’s services are exceptional.

She consciously works to fully understand your business, to help develop your overall brand strategy and to share that most effectively to your clients and the public - all contributing to your bottom line and company’s mission. It’s wonderful having someone “get it” from your explanation and be able to “package” it in a manner that others will too.

Lisa Ballo

CEO Belightful | Yoga Therapist | Life Coach | Catalyst for Conscious

Clients

The image features the word Belightful in colorful, playful fonts, with each letter showcasing different hues such as blue, purple, orange, yellow, and green. Reminiscent of cheerful media relations graphics, the vibrant letters stand out beautifully against a crisp white backdrop.